TURN PUBLIC SPEAKING INTO A REPEATABLE CLIENT ATTRACTION SYSTEM
How Do You Go About Getting "Your Talk Ready to Rock?"
by Leisa Reid
The following is an excerpt from the book, Get Speaking Gigs Now.
How do you go about getting your talk ready to rock?
There is a roadmap I use when coaching speakers on getting their talk ready to rock. Below is an overview so you can see the flow of the process.
✔ Start with the end in mind! ⇒ What is your desired end result?
✔ Develop compelling learning points …
✔ Write a brief description of the presentation …
✔ Create an attractive / enticing presentation title …Practice the heck out of your presentation …
✔ Outline how you would expand/shrink it …
✔ Repurpose it …
What is the desired result you want at the end of your talk?
When you are getting your talk ready to rock, a lot of emphasis is put on the content so that you know WHAT you’re going to share.
BUT …
You also need to know WHY you’re going to share what you’re going to share.
What is your desired end result?
✔ To sell WHAT product / service?
✔ To build your list?
✔ To register people to your event?
✔ To get more speaking engagements?
✔ To get clients?
✔ To help people with ______?
How will your talk support that desired result?
✔ What will you ask for at the end?
✔ What are you guiding the audience to do?
✔ What paperwork / system do you need in place?
✔ Where in your presentation will this happen?
What is your CTA (Call-To-Action)?What will you ask people to do before you leave the stage? Here are some examples of what you can invite people to do:
✔ Continue your learning by _____ …
✔ Work with you on a deeper level by _____ …
✔ Overcome their challenge of _____ by _____ …
✔ Solve the problems of _____ by ______ …
How do you develop compelling learning points? Think about the main 3-5 things you tell people about your industry or expertise. What is interesting about what you offer? What you know?
For example, what are the myths / problems / solutions you:
✔ Tell people about
✔ Educate your clients on
✔ Post on social media
If you are looking to get booked on more stages (virtual or otherwise) as a speaker, get the free 5 Top Tips to Get More Speaking Gigs Now HERE.
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© 2025 by Leisa Reid • All Rights Reserved
Leisa Reid is known as The Speaking Strategy Mentor and is the Founder of Get Speaking Gigs Now™ and the CEO of the International Speaker Network™. Having delivered over 600 talks and authored 10 books, Leisa has helped business owners scale their impact beyond 1:1- through the power of speaking. She believes speaking isn’t just about giving a talk; it’s about creating a consistent strategy to get booked, stay booked, and attract clients for the lifetime of your business. Leisa is passionate about showing experts how to use speaking as a serious revenue pathway, without the pressure of being perfect or “salesy.” Her down-to-earth approach and proven system empower business owners to confidently share their message, grow their business, and make the impact they were born to create. When she’s not mentoring speakers, you’ll find Leisa enjoying 80’s music, live concerts, and her life in Southern California with her family.